CCUK Social Media Monetisation

CCUK is a national holiday booking website, specialising in Camping, Glamping, Caravan and Motor Home holiday makers.

Project link
Situation:

Situation:

  • 26,125 Outdoor holiday makers registered at site August 2018
  • 12,933 Facebook Users (Built by SME using AACA)
  • No segmentation of holiday makers:
  •           Campers
  •           Caravanners
              Glampers
              Motor Homers
  • Zero follow up
  • Zero monetisation of site users


Campaign Objectives

Campaign Objectives

Segment the data and their behaviour through registration and emails
Engage and nurture users
Monetize the users of the website
Monetize Facebook audience

Campaign Outcome

Campaign Outcome

Visitors at the website or Facebook page are directed to a 'Lead Magnet' - in this case a 'Checklist' for holiday makers. On signing up for the checklist a series of automated emails are sent over a number of days, for the visitor to sign up for a checklist which segments them into a;

  • Camper
  • Carvanner
  • Glamper or
  • Motor Homer

Once segmented the user can then be sent an automated sequence which is relevant to their needs.Segmentation of visitors using a 'Lead Magnet' - in  this a 'Checklist' for holiday makers - meant users could be targeted with emails that drove traffic to Amazon products to monetise activity at the website and Facebook.

Campaign Outcome

Campaign Outcome

Once segmented the subscriber is sent a series of product emails that are targeted at their needs and preference. Before the campaign the users were an unknown 'commodity' and there was no way of identify who was who.

The product emails link to Amazon products. Once the user clicks a product link they are redirected to the Amazon listing. At this point a 'cookie' is registered on the computer for 30 days, this ensures that if the user buys any product through Amazon CCUK get the affiliate commission.

CCUK Key Ouputs

1201% Increase in signups
Monthly Amazon revenue
115% Increase in Business Advertising